Note: This was originally a 2-part blog post that my colleague Meghan and I wrote for Elastic Path. It’s a follow up to Personas 101: What are they and why should I care? and provides a deeper look into when personas might be the right tool to use for your UX project. User Experience….
I’m fairly forgiving toward UI in general. I’m a realist — I get that for many companies user experience design just doesn’t float to the top (even if it that saddens me).But sometimes, it is just so breathtakingly obvious that the user experienc…
I’m doubt that many companies want their customers to unnecessarily panic when using their service. Yet that’s exactly what happened when I used a Vancity ATM recently. It was a simple, straightforward transaction – a quick $20 cash withdrawal req…
Yesterday I was walking through VPL’s Central Branch (as an aside, Moshe Safdie’s design is one of the few North American libraries that feels truly like a public space instead of a creep-magnet). I spotted some freestanding posters with stickies …
Very thoughtful packaging with a built-in “measuring cup.” Funny, I never thought of using the package for this purpose before, I usually eyeball the water, but it makes total sense. I wonder if it was just common sense on the designer’s part or i…
Note: This is reprinted from Elastic Path’s blog post on an internal presentation I gave about personas to my colleagues. Here’s the original post. When you think of “personas” – what comes to mind? Are personas profiles of hypothetical customers that marketing invented? Or, are personas developed from customer surveys….
The Importance of Being Empathetic: A good UX designer will empathize with the users, and will also build communication tools such as personas to build empathy within a team. Likewise, in the film world, your actors need to empathize with their ch…
The process depends on the team: I’m often asked what is the user experience design process , aka what is the reproducible “flowchart” for all inputs/outputs for any creative team. This can sometimes be a frustrating question, because it often dep…
You don’t need to sell the benefits of UX. Instead, you’re planning how to measure the benefits. You have support from above and below, internally & externally (if you’re an agency). You report into someone’s who’s got your back. They may not unde…
When talking about my creative leadership work, I often use the analogy of an architect or movie director. Despite the obvious differences in form and outputs between architecture, film, and design, any act that requires a heavy dose of imagining …
