It’s been an extremely busy week so this one will be short and sweet. While I didn’t conduct usability testing on the site myself, I did do a fairly thorough analysis of the NOWBC site and looked at the entry experience, as well as the critical pa…
Yesterday, we spent part of the class discussing the field trips we took last week to “offline” (you know you’re a geek when you always want to refer to this as IRL) bricks and mortar grocers. Having spent a couple of hours taking a good hard look…
So the first class project I created focuses on user research & usability testing. I had originally scoped out Home Depot as our first ‘client’ to conduct usability testing on — in particular, I was curious how the online/offline (clicks vs brick…
It all started with a rant about local and organic food. Well, finding it, specifically. Being immersed in the land that spawned the 100-mile diet, you do kind of feel compelled to source “unevil” foods. I’ve sleuthed down all sorts of venues, mar…
